“They are challenging and will ask difficult questions, to get the best out of your team and the knowledge within”. (Read full testimonial below).
What?
Training Course Overview
Do you want to significantly improve the profit of your Category? Our Net Revenue Management Training Course covers a model and process for effective day to day NRM.
As a result, this can be applied in today’s retailing markets. For example, it will provide you with new approaches such as fresh thinking, and thought provocation- consequently keeping you ahead of your competitors.
In other words, it will improve the way Learners identify opportunities within their Category. Furthermore, increasing their ability to: gain buy-in from buyers, to accept and implement their recommendations and thus deliver increased sales and profit.
Learning Objectives
By the end of this Net Revenue Management training course, the Learner will be able to:
- Understand what is Net Revenue Management and how to apply it.
- Know how to set a profit-based target, that their NRM activity delivers.
- Understand how to analyse shopper data and turn data into significant sales and profit opportunities.
- Leverage the 4 Ps of Product, Place, Price, and Promotions.
- Use the fundamentals of ‘S.P.A.I.N.’ soft skills (Selling, Presentation, Analytical, Influencing & Negotiating).
- Use the 10 tools in the NRM pyramid to achieve the target.
- Know how to evaluate each tool in order to improve the next NRM implementation.
5-Star Reviews for Net Revenue Management Training
⭐️⭐️⭐️⭐️⭐️
Tony Walsh, Category Controller, Florette
“MBM really helped us to pinpoint the areas of Category understanding that offered us the greatest opportunities, and then transformed how we talk about Category across our business. They are challenging and will ask difficult questions, to get the best out of your team and the knowledge within”.
⭐️⭐️⭐️⭐️⭐️
Richard Ellett, UK Senior NAM, Seatriever
“..it is the only training course that has really stayed with me. I think a lot of that is to do with the ‘learning to learn’ element that comes with it. The group of trainees are all treated as individuals, with individual learning needs and requirements.”
Why?
Our memory weakens over time. 85% of what learners learn in a training course is forgotten within the first 30 days.
Most people attend training courses and have a great day. The problem is that they do nothing differently afterwards. A person invests 8 hours of their time, a company invests money in that person, and the result is, well, nothing. No behavioural change for the learners. Learning that sticks changes that.
Read more about Sticky Learning, and how we incorporate this into every training course we do on our About Sticky Learning page.
How?
The best piece of learning we all did was to drive. This is because driving lessons are based on spaced repetition. Do a lesson, stop & reflect, do another lesson, and so on. Our training programme is based on blended learning/70:20:10. A combination of traditional face-to-face training days, plus virtual classrooms, one-to-one coaching and Sticky Pieces (Homework) to embed the learning. All aimed to change the behaviours of the Learners.
Course Point of Difference
Achieving Real Behavioural Change with ‘Sticky Learning ®’
Sticky Learning ® is our own unique learning method. Developed over the last 20+ years. Most Learners attend 1-day training courses and do nothing afterwards. HR Managers & L&D Managers told us that this was unacceptable.
Sticky Learning ® helps Learners to Realise more of what they have learnt. To help them to Recall more of what they have learnt. Plus, Retain more of what they have learnt. The 3 R’s.
Sticky Learning ® enables us to proudly guarantee that if a Learner is not still using their new skill 5 months later, we will give you your money back. This is our money-back guarantee.
Measuring Your ROI
We evaluate your Net Revenue Management Training on 5 levels, see below, and summarise these into a pack called the ‘Chain of Evidence’.
- Level 1: Reaction (Feel) – What were the learners’ first impressions of the learning?
- Level 2: Learning (Know) – How much did the learners learn?
- Level 3: Behaviour (Do) – To what extent has the learning been used?
- Level 4: Results (Numbers) – How did the behaviour affect the results?
- Level 5: Sponsor (Align) – What ‘observable change in performance’ has been achieved?
You can find out more about measuring your ROI in ‘About Us‘.
Who?
If it’s your first time on the MBM website, you might be wondering, who? Who is behind the business? Who will run the training courses?
Darren A. Smith is the Founder and CEO of MBM, and the one behind Sticky Learning. He has over 20 years’ experience in people development and his passion is helping people to become the very best versions of themseleves. Darren and his team of experienced trainers have been running MBM training courses since it’s launch in 2002, and pride themselves in learners still using their knowledge months after.
Not sure if this right for you?
Learners tell us that profit is becoming harder and harder to come by and that they need the ability to see the bigger picture of how profit is made as well as the ability to dig into the data with strategies that will enable them to identify the profitable gains in their business.
Contact Us
For more information on the course, contact us in one of the following ways:
- Fill in our Contact Us form.
- Call us on 0333 247 2012
- Email helpme@makingbusinessmatter.co.uk