Supermarkets Articles and Content

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Angry businessman in suit screaming with phone in hands on white background

Aggressive But Inexperienced: Perils of the New Breed of Buyers

Darren A. Smith

February 21, 2022

Does Youth Add up to Being Aggressive But Inexperienced? The new cohort of UK supermarket buyers are young, aggressive but…

Blond caucasion woman and African American woman drinking wine and cheers

Channel 4 Luxury Christmas for Less Talks to Our Industry Expert

Darren A. Smith

December 1, 2021

MBM Speaks with Channel 4’s Luxury Christmas for Less Programme Channel 4 approached our Founder, Darren A. Smith, as an…

Female shopper checking shopping list with items in her fridge

Category Creation: Use the Shopper’s Language or Be Left Behind

Darren A. Smith

May 24, 2021

“Let’s Promote Top Fruit” says my apple buyer. The year is 2001, and I am in my first fruit buying…

Woman deciding what wine to buy in supermarket aisle

The Supermarket Wine Category is the Hardest Category to Shop

Darren A. Smith

February 9, 2021

Do You Suffer From Indecision in the Wine Aisle? I would describe my understanding of wine as ‘Johnny Average’. I…

Colourful seven-part funnel explaining the category management process

Category Management Process Funnel: 7 Simple & Practical Layers

Andy Palmer

July 17, 2019

7 Simple Ways To Understand The Category Management Process We devised the funnel to help Category Managers focus, and ‘funnel…

What is Procurement Category Management? & How Does it Work?

Andy Palmer

July 1, 2019

What is Procurement Category Management? (PCM) Procurement category management is a means of organising product groups to meet shopper needs…

Run down watch tower with graffiti on it and tall trees and blue sky background

UK Supermarket Price Wars: The Longest Cold War?

Andrew Grant

March 14, 2019

The Price War Between UK Supermarkets Well not quite, but almost price wars. According to common historiography, the prolonged standoff…

Protected: Tesco Shopper Insight: Do You Know The 5 (Shopper) Groups?

Andy Palmer

July 26, 2017

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Two shop assistants wearing aprons checking store visit data on a clipboard

How to Make Your Store Visits Useful & More Effective

Darren A. Smith

November 16, 2016

This article will help you to know How to Make Store Visits Useful: Since time and memorial Account Managers and…

Woman pushing shopping trolley down supermarket isle

How Suppliers Can Get the Most from Shopper Research

Darren A. Smith

April 1, 2016

Find out ‘How Suppliers Can Get the Most from Shopper Research’ in this article: As a proactive supplier to one…

Pie with a slice cut out next to fork on a multi-coloured mat

What is Category Management? How to Bake a Better Pie

Andy Palmer

August 28, 2015

Learn How to Bake a Better ‘Category’ Pie Category Management is a means of organising product groups to meet shopper…

What's your score? written on a yellow paper next to a pen

Category Management Scorecard: Give Your Category an MOT

Darren A. Smith

July 29, 2015

How to Give Your Category an MOT in 3 Steps with this Category Management Scorecard Our Management Category Scorecard tool,…