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Finding a New Strategy for Trade Communications

Charles Smith

July 23, 2020

Effective Trade Communications in the New Normal As the Covid-19 lockdown gives way to the new normal, a changed Britain…

White human-like robot looking at the camera and holding a digital tablet represents online shopper

Grocery Buyer: Your RoboBuyer Will See You Now

Andrew Grant

June 4, 2019

Grocery Buyer: The Algorithm of Buying I am sure most national account managers will have wondered at some point whether…

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M&S Results: Is Marks & Sparks a Declining Family Favourite?

Andrew Grant

May 23, 2019

We All Have a Soft Spot For Dear Old M&S There is something decent about them. We all (used) to…

Kantar written in black above Worldpanel written in green

Understand Kantar Data: What is it and What it Can Do For You

Andy Palmer

November 23, 2018

Explore the World of Kantar Data What is Kantar Data? Kantar Worldpanel is a global expert in shoppers’ behaviour. It…

Banner with purple Dictionary icon for MBM Soft Skills Glossary of key terms

Category Management Definition & Glossary of Terms

Aileen Artificio

June 2, 2018

CATEGORY MANAGEMENT FAQs Below, is a list of all of the category management definitions you need to be a great category…

Two shop assistants wearing aprons checking store visit data on a clipboard

How to Make Your Store Visits Useful & More Effective

Darren A. Smith

November 16, 2016

This article will help you to know How to Make Store Visits Useful: Since time and memorial Account Managers and…

Fruit basket held by a male customer in a supermarket isle

Customer vs. Consumer: Is There an Alternative to the Term?

Andy Palmer

May 5, 2015

Shopper, Preparer or Eater? We notice that in published articles and when we first begin working with clients, that they…

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Consumer Decision Tree: How the Shopper Shops the Category

Andy Palmer

March 5, 2015

Clarifying Terms These terms are used by Category Managers; Purchase Decision Hierarchy/Shopper Decision Tree/Consumer Decision Tree/Customer Road Map, but what…

3 yellow and black posters on shop windows advertising a sale

9 Things to Include in Your Post Christmas Category Review

Darren A. Smith

January 7, 2015

Include in Your Post Christmas Category Review: As the roar dies down in the Christmas aisles and the New Year…