Category Management Plan Articles and Content

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MBM poster titled Grocery Guru showing a witch's hat

What’s New in the Grocery World? Find Out With Our Grocery Guru!

Darren A. Smith

December 2, 2020

MBM & The Grocery Guru If you work in the UK Grocery Industry, you’ll know the pace…fast! We teamed up…

Discover Articles by Darren A. Smith for The Grocer Magazine

Sarah Garratt

November 27, 2020

MBM Featured in The Grocer Regular readers of the MBM blog will know that we are passionate about self-development. Sometimes,…

Man and a woman, with a trolley full of fresh products while checking shoppers insights on a notepad

Are You Getting the Most From Your Shopper Insights Data?

Roger Jackson

October 23, 2020

How to Make the Most of Your Shopper Insights I sat across the desk from the head of shopper insights…

Inside a half full metal trolley in the middle of supermarket isle

The Hidden Power of Market, Strategy & Planning in FMCG Growth

Justin Dobson

June 12, 2020

What is Market Strategy & Planning? Being a Market Strategy & Planning (MS&P) manager, controller or director can be confusing…

Planner with multicoloured tabs on a table with pens

Sales Windows: Know When to Sell and When Not to Sell

Darren A. Smith

February 21, 2020

How to Identify Your Sales Windows An essential part of selling is identifying the weeks that you have in a…

Laptop screen showing graphs for a category presentation

Improve Your Category Presentation With the Presentation Template

Darren A. Smith

November 5, 2019

The Category Presentation Template Category Presentations for Category Managers can feel as if you are on a Powerpoint treadmill. Producing…

Cartoon policeman in circle with Category Captain written beside

Discover the Role of a Category Captain & How You Become One

Andy Palmer

July 5, 2019

What is the Role of a Category Captain? The Category Captain is a leading manufacturer or supplier within a product…

White human-like robot looking at the camera and holding a digital tablet represents online shopper

Grocery Buyer: Your RoboBuyer Will See You Now

Andrew Grant

June 4, 2019

Grocery Buyer: The Algorithm of Buying I am sure most national account managers will have wondered at some point whether…

Red and blue graph in descending order and blue arrow pointing down

M&S Results: Is Marks & Sparks a Declining Family Favourite?

Andrew Grant

May 23, 2019

We All Have a Soft Spot For Dear Old M&S There is something decent about them. We all (used) to…

MBM infographic titled 100 Category Manager Skills with purple cycle diagram with gear icons in the centre

100 Category Manager Skills Tips from Expert Category Managers

Darren A. Smith

May 1, 2019

Category Manager Skills Tips Do you want to improve your Category Management skills? We are on a mission to build…

Laptop and a coffee cup on a wooden desk

The End of NAM: If You Want to Be Fit for the Future…Be Slim!

Andrew Grant

February 6, 2019

Is Anyone out There Still on Dry January, Veganuary or Heavens Forbid Both?! Well, only a few more parsimonious days…

Nielsen Data: What is it & How Do I Use it?

Andy Palmer

November 23, 2018

Find Out About their Global Market Research and Data Analytics Nielsen generates revenue from its 2 major business units, ‘Watch’…