Category Management Plan Articles and Content

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Category Management Tools – Identify Your Category Fair Share Gap

Darren A. Smith

April 11, 2024

Category Management Tools – Identify Your Category Fair Share Gap Category Managers tell us that they sometimes get lost in…

PDF Optimisation – An Example Using Category Management

Mackaina

April 4, 2024

How to Optimise PDF Files – Step-by-Step Guide Looking for PDF optimisation help? Well, the steps below will guide you…

Pen Portraits Bring Your Shopper to Life for the Whole Business

Darren A. Smith

January 25, 2024

Why bother with a Pen Portrait? Most businesses don’t. Businesses should bother because the Customer is the end game and…

Smiling female Shop worker showing thumbs up

Know Your Shopper or Expect Your Sales to Die

Darren A. Smith

May 19, 2023

Unveiling the Secret to Sales Survival Terry Leahy was famous for saying that (the title of this article) when he…

Female shopper looking at item from supermarket shelf

Identifying Customer Needs, Barriers & Drivers Using this Template

Darren A. Smith

April 28, 2023

As Category Managers understanding our Customer’s Needs is imperative if we are to Succeed While thinking on customer needs, I…

Two accountants doing account planning with post-it notes

How to Do Account Planning Effectively in 10 Steps

Darren A. Smith

April 9, 2023

Account planning is about taking the ‘helicopter view’, as my old boss used to say. Taking a step back to…

EuroShop 2023 : Event Recap

Mackaina

March 29, 2023

Get a First Look at the Retail Industry’s Trade Fair with Exhibitions from all over the World! So EuroShop where…

Team working on a category strategy plan

How to Build a Category Strategy Plan That is Simple and Practical

Darren A. Smith

March 2, 2023

Discover How to Build a Category Strategy Plan in 4 Steps Category planning and category strategising can be a topic…

Mini blue houses connected by a white line

Kraljic Model – The Key to Smarter Buying

Charles Smith

September 15, 2022

Get Your Suppliers ‘Sorted’: Start Here The Kraljic Model helps businesses manage their supply chains by segmenting suppliers into classes…

Jack’s Tesco Sales

Darren A. Smith

August 19, 2022

Can Jack’s Tackle Discounters Without Cannibalising Tesco Sales? Before we talk about Jack’s tesco sales, here’s a story. On a…

Awareness spelled out on yellow background

10 Ways to Improve Your Commercial Awareness

Gabby Smith

August 13, 2022

Commercial Awareness Understanding how your business works and makes money is essential to improving your overall ROI (Return On Investment)…

Grocery Delivery man swiping female shopper's credit card

Online Grocery: Free Whitepaper About the Rapid Grocery Market

Darren A. Smith

May 18, 2022

The 10-Minute Delivery Online Grocery has been around a while, but Rapid Grocery and the likes of Getir, DoorDash, Gorillas,…