Category Management Tips

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Tesco supermarket aisle with red pricing tags on yellow shelves

Understand How to Price Promotions More Effectively

Darren A. Smith

August 8, 2016

Supermarkets and suppliers know that promotions are a necessary evil. The more informed suppliers and supermarkets know that you can…

BBC Rip Off Britain Talks to Our Industry Expert & Founder

Darren A. Smith

May 9, 2016

MBM Speak to BBC Rip Off Britain BBC Rip Off Britain approached our Founder, Darren A. Smith, as an industry expert…

Woman pushing shopping trolley down supermarket isle

How Suppliers Can Get the Most from Shopper Research

Darren A. Smith

April 1, 2016

Find out ‘How Suppliers Can Get the Most from Shopper Research’ in this article: As a proactive supplier to one…

Man at the top of a cliff celebrating with hands in the air

How to Quickly Achieve Chart Clarity, Not Chart Disparity

Andy Palmer

October 27, 2015

Achieve Chart Clarity in Today’s World of Category Management When using charts and graphs to paint a performance picture or…

Pie with a slice cut out next to fork on a multi-coloured mat

What is Category Management? How to Bake a Better Pie

Andy Palmer

August 28, 2015

Learn How to Bake a Better ‘Category’ Pie Category Management is a means of organising product groups to meet shopper…

What's your score? written on a yellow paper next to a pen

Category Management Scorecard: Give Your Category an MOT

Darren A. Smith

July 29, 2015

How to Give Your Category an MOT in 3 Steps with this Category Management Scorecard Our Management Category Scorecard tool,…

3 piles of silver coins at different heights

2 Ways to Quantify a Category Sales Opportunity in Category Management

Darren A. Smith

July 29, 2015

2 Ways to Quantify an Opportunity in Category Management is for Category Managers, Account Managers and Buyers to be able…

Hands of businessman drafting a business plan with coloured markers on a paper

JBP: The Brave Approach to Writing a Joint Business Plan

Darren A. Smith

July 15, 2015

How you can take the Brave Approach to Writing a Joint Business Plan – JBP – with a UK Supermarket:…

10 Ways to Increase Profits on Supermarkets’ Promotion Plan

Darren A. Smith

May 20, 2015

10 Ways to Increase These Profits: Supermarkets and suppliers have promoted their products since time began. Unfortunately, promotions have always…

Fruit basket held by a male customer in a supermarket isle

Customer vs. Consumer: Is There an Alternative to the Term?

Andy Palmer

May 5, 2015

Shopper, Preparer or Eater? We notice that in published articles and when we first begin working with clients, that they…

Kantar Market Data: Consumer Panel Data Terms Explained

Andy Palmer

April 28, 2015

Decode the Kantar Market Data Panel The Kantar consumer panel data can be confusing. Below is an overview of the…

7 Ways to Get Better Traction With Your UK Supermarket Buyer

Darren A. Smith

April 2, 2015

How to Improve Your Traction You’ve met your buyer, you’ve agreed some stuff and then nothing happens. ‘7 Ways to…