Category Management Tips

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MBM infographic titled 100 Category Manager Skills with purple cycle diagram with gear icons in the centre

100 Category Manager Skills Tips from Expert Category Managers

Darren A. Smith

May 1, 2019

Category Manager Skills Tips Do you want to improve your Category Management skills? We are on a mission to build…

Run down watch tower with graffiti on it and tall trees and blue sky background

UK Supermarket Price Wars: The Longest Cold War?

Andrew Grant

March 14, 2019

The Price War Between UK Supermarkets Well not quite, but almost price wars. According to common historiography, the prolonged standoff…

Laptop and a coffee cup on a wooden desk

The End of NAM: If You Want to Be Fit for the Future…Be Slim!

Andrew Grant

February 6, 2019

Is Anyone out There Still on Dry January, Veganuary or Heavens Forbid Both?! Well, only a few more parsimonious days…

Nielsen Data: What is it & How Do I Use it?

Andy Palmer

November 23, 2018

Find Out About their Global Market Research and Data Analytics Nielsen generates revenue from its 2 major business units, ‘Watch’…

Kantar written in black above Worldpanel written in green

Understand Kantar Data: What is it and What it Can Do For You

Andy Palmer

November 23, 2018

Explore the World of Kantar Data What is Kantar Data? Kantar Worldpanel is a global expert in shoppers’ behaviour. It…

Book Review: Who Killed Category Management by Mark Taylor

Andy Palmer

June 28, 2018

Who Killed Category Management: About the Book From the author, Mark Taylor comes his first release, Who Killed Category Management. He…

Banner with purple Dictionary icon for MBM Soft Skills Glossary of key terms

Category Management Definition & Glossary of Terms

Aileen Artificio

June 2, 2018

CATEGORY MANAGEMENT FAQs Below, is a list of all of the category management definitions you need to be a great category…

MBM coloured funnel graphic for the 7 stages of Category Management

Category Management Ultimate Guide with a Focus on Category Plans

Andy Palmer

February 23, 2018

Why Category Management? When we list some of the key benefits of the category management process, you can really answer…

Protected: Tesco Shopper Insight: Do You Know The 5 (Shopper) Groups?

Andy Palmer

July 26, 2017

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Two shop assistants wearing aprons checking store visit data on a clipboard

How to Make Your Store Visits Useful & More Effective

Darren A. Smith

November 16, 2016

This article will help you to know How to Make Store Visits Useful: Since time and memorial Account Managers and…

What an Effective Category Manager Job Description Looks Like

Darren A. Smith

September 20, 2016

A Category Manager ultimately aims to meet the needs of their shoppers. This is the key part of a Category…

Black and white photo of a group of men being taught by the man in the centre

Brainstorming Techniques for Category, Account, & NPD Managers

Darren A. Smith

September 14, 2016

Improve Your Brainstorming Sessions Wikipedia states that ‘brainstorming’ is a ‘group creativity technique by which efforts are made to find a conclusion…