Category Management Tips

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Embrace Simplicity and Overcome the Threat of Complexity

Justin Dobson

June 22, 2020

The Complexity of Simplicity I have been lucky enough to have some amazing commercial experiences on both sides of the…

Inside a half full metal trolley in the middle of supermarket isle

The Hidden Power of Market, Strategy & Planning in FMCG Growth

Justin Dobson

June 12, 2020

What is Market Strategy & Planning? Being a Market Strategy & Planning (MS&P) manager, controller or director can be confusing…

Clear glass with coins in and a plant sprouting

How Net Revenue Management Can Boost Efficiency & Profitability

Darren A. Smith

March 6, 2020

This article will answer these questions and many more about NRM; What is revenue management process? What is NRM FMCG? What is Revenue…

Planner with multicoloured tabs on a table with pens

Sales Windows: Know When to Sell and When Not to Sell

Darren A. Smith

February 21, 2020

How to Identify Your Sales Windows An essential part of selling is identifying the weeks that you have in a…

Laptop screen showing graphs for a category presentation

Improve Your Category Presentation With the Presentation Template

Darren A. Smith

November 5, 2019

The Category Presentation Template Category Presentations for Category Managers can feel as if you are on a Powerpoint treadmill. Producing…

Metal chain with sunset streak representing supply chain

Supply Chain Management: Values, Opportunities and Trends

Daniel Nyairo

July 25, 2019

What Is Supply Chain Management, and Why Is It Important? Most of us hardly think about what it takes for…

Colourful seven-part funnel explaining the category management process

Category Management Process Funnel: 7 Simple & Practical Layers

Andy Palmer

July 17, 2019

7 Simple Ways To Understand The Category Management Process We devised the funnel to help Category Managers focus, and ‘funnel…

Cartoon policeman in circle with Category Captain written beside

Discover the Role of a Category Captain & How You Become One

Andy Palmer

July 5, 2019

What is the Role of a Category Captain? The Category Captain is a leading manufacturer or supplier within a product…

Adapt Category Planning With Category Management E-commerce

Andy Palmer

July 3, 2019

Changing the Game: Category Management E-commerce The increased use of category management e-commerce and the digitally-enabled shopper have been rocking…

What is Procurement Category Management? & How Does it Work?

Andy Palmer

July 1, 2019

What is Procurement Category Management? (PCM) Procurement category management is a means of organising product groups to meet shopper needs…

White human-like robot looking at the camera and holding a digital tablet represents online shopper

Grocery Buyer: Your RoboBuyer Will See You Now

Andrew Grant

June 4, 2019

Grocery Buyer: The Algorithm of Buying I am sure most national account managers will have wondered at some point whether…

Red and blue graph in descending order and blue arrow pointing down

M&S Results: Is Marks & Sparks a Declining Family Favourite?

Andrew Grant

May 23, 2019

We All Have a Soft Spot For Dear Old M&S There is something decent about them. We all (used) to…