![Female shopper checking shopping list with items in her fridge](https://b1531526.smushcdn.com/1531526/wp-content/uploads/2021/05/woman-checking-shopping-list-scaled.jpg?lossy=2&strip=1&webp=1)
Category Creation: Use the Shopper’s Language or Be Left Behind
“Let’s Promote Top Fruit” says my apple buyer. The year is 2001, and I am in my first fruit buying…
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