Category Management Process

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Category Management below cartoon ninja wearing a tie from MBM

42 One-Sentence Category Management Tips to Identify, Sell & Land More

Andy Palmer

January 21, 2022

Identify, Sell and Land More Opportunites with These Category Management Tips Category management is the process of grouping like products into…

Male food delivery workers prepping food items

The Growth of Rapid Food Delivery Across the Globe

Callum Valentine

October 19, 2021

Takeaway, Grocery Shopping or Amazon, We’ve All Experienced Food Online Delivery During the pandemic, this industry nearly doubled, for example…

Graphs reports on paper next to calculator on table

Estimating Numbers: A Tool to Manage People’s Expectations

Darren A. Smith

September 15, 2021

Estimating Numbers is Hard When There are Many Variables and the Expectation of Everyone is For You to Identify ‘the Number’.…

top view of assorted sweets and junk food on wooden table for HFSS Foods

HFSS Foods & Their New Legislation Around the Globe

Callum Valentine

August 24, 2021

The New HFSS Foods Legislation? What it Means… As part of the government’s intention to combat childhood obesity, new HFSS…

Strategy spelled with word scramble tiles on light blue background

How to Develop a Category Management Strategy

Andy Palmer

May 5, 2021

What is Category Management? Let’s break down the words of a Category Management Strategy. Then we’ll take a look at…

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Finding a New Strategy for Trade Communications

Charles Smith

July 23, 2020

Effective Trade Communications in the New Normal As the Covid-19 lockdown gives way to the new normal, a changed Britain…

Metal chain with sunset streak representing supply chain

Supply Chain Management: Values, Opportunities and Trends

Daniel Nyairo

July 25, 2019

What Is Supply Chain Management, and Why Is It Important? Most of us hardly think about what it takes for…

Colourful seven-part funnel explaining the category management process

Category Management Process Funnel: 7 Simple & Practical Layers

Andy Palmer

July 17, 2019

7 Simple Ways To Understand The Category Management Process We devised the funnel to help Category Managers focus, and ‘funnel…

Adapt Category Planning With Category Management E-commerce

Andy Palmer

July 3, 2019

Changing the Game: Category Management E-commerce The increased use of category management e-commerce and the digitally-enabled shopper have been rocking…

What is Procurement Category Management? & How Does it Work?

Andy Palmer

July 1, 2019

What is Procurement Category Management? (PCM) Procurement category management is a means of organising product groups to meet shopper needs…

Banner with purple Dictionary icon for MBM Soft Skills Glossary of key terms

Category Management Definition & Glossary of Terms

Aileen Artificio

June 2, 2018

CATEGORY MANAGEMENT FAQs Below, is a list of all of the category management definitions you need to be a great category…

MBM coloured funnel graphic for the 7 stages of Category Management

Category Management Ultimate Guide with a Focus on Category Plans

Andy Palmer

February 23, 2018

Why Category Management? When we list some of the key benefits of the category management process, you can really answer…