Negotiation Concession: Be Careful What You Give Away for Free

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Negotiation Concession: The Fisherman

Ever been negotiating and you think, ‘Hold on. I just gave away that and I am getting now here. Nowhere fast with this deal. He’s getting everything and I seem to be getting nothing. This isn’t fair’. Well, you have been managed by a polar bear. A great negotiator.

Great negotiators don’t give away too much in a negotiation, also known as a ‘negotiation concession’.

Plus, great negotiators also encourage their opponents to give away lots whilst getting nothing in return. Asking, asking, and asking. In different ways, using different methods, but always seeing what they can get for nothing. As one excellent negotiator once put it – ‘Bringing the person down the mountain to me. Getting them on the slippery slope downwards.’

We call this the ‘Free fish’ principle. Let’s explain further with a story about a fisherman in the Arctic.

Imagine the Arctic and a fisherman catching fish around an ice hole. Our story takes shape…

Cartoon of fisherman ice fishing with fish to the side in free-fish negotiation concept from MBM
Imagine the fish as that car you’re selling or fruits from your grocery shop

 

eskimo with fish on sledge being pulled by huskies in free-fish negotiation concept from MBM
Like Mr. Fisherman’s sled full of fish, your products will satisfy a need

 

Cartoon polar bear smelling out the fisherman in free-fish negotiation concept from MBM
The polar bear (A.K.A. The great negotiator) has entered the scene

 

Eskimo looking surprised as polar bear runs towards him in free-fish negotiation concept from MBM
The negotiation process can be as nerve racking as getting chased by a wild bear

 

Eskimo panicking as polar bear gets closer in free-fish negotiation concept from MBM
When the fear of losing the deal becomes too much to bear, you get desperate, hence your next step…

 

Eskimo holds fish up in free-fish negotiation concept from MBM
Give them a freebie!

 

Eskimo throws polar bear a fish to stop him chasing in free-fish negotiation concept from MBM
Giving away that free fish will decide Mr. Fisherman’s fate

 

Polar bear with fish in mouth enjoying it in free-fish negotiation concept from MBM
Your product (A.K.A. the fish) was of high quality, so of course, they want more

 

Polar bear chases eskimo for more fish after his first in free-fish negotiation concept from MBM
Mr. Fisherman now gets tormented for more free fish! Hopefully, this makes the ‘Free fish’ negotiation concept as clear as snow

 

The fisherman has tried to throw the Polar Bear off of the scent with a free fish. A good idea right up until the Bear eats that fish and comes after more. Negotiations are similar. If you give away something for free, most people will look for more. Let’s say that you are buying a second-hand car and the price asked is £5,000. As you arrive, gree the seller, and kick the tyres, he soon says, ‘I could give you £500 off’. What do you immediately think?

Yes, there’s more where that came from, and you reply with, ‘Maybe. What could take a little more off please?’. And so you are the Polar Bear chasing for more free fish, with the fisherman willingly throwing them to you. Just like our seller, offering a little more off the price, and a little more, without you giving anything in return.

The Moral of the Story is ‘No Free Fish’.

Don’t give away anything unless you get something in return. This is known as a ‘Conditional concession’. Basically, getting something back for what you gave. Coming back to our second-hand car scenario, if you were selling the car and didn’t want to give away any free fish, a better sentence might be, ‘If you can give me cash now, I can take £250 off of the price’. You got something in return if they take you up on the offer. Making that negotiation concession conditional.

To help make this learning stick I suggest drawing yourself a fish on a no entry sign, like this one below:

Blue fish drawing with a red x drawn across it represents no free fish from the MBM negotiation concept
Now you know why we stand by ‘No Free fish’ in negotiations

 

Action: For even more useful content on negotiations, check out our ultimate guide on negotiation skills.

Related Articles:

Negotiating Skills Articles and ContentNegotiation Skills TipsNegotiation Tactics Articles and Content

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