Category Management Tips

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Discover Articles by Darren A. Smith for The Grocer Magazine

Sarah Garratt

November 27, 2020

MBM Featured in The Grocer Regular readers of the MBM blog will know that we are passionate about self-development. Sometimes,…

Man and a woman, with a trolley full of fresh products while checking shoppers insights on a notepad

Are You Getting the Most From Your Shopper Insights Data?

Roger Jackson

October 23, 2020

How to Make the Most of Your Shopper Insights I sat across the desk from the head of shopper insights…

Four hands holding iPhones tweet, follow, share, and live stream phrases on them with brick wall background

Finding a New Strategy for Trade Communications

Charles Smith

July 23, 2020

Effective Trade Communications in the New Normal As the Covid-19 lockdown gives way to the new normal, a changed Britain…

Colorful Rubik's cube on its axis on a black background

Embrace Simplicity and Overcome the Threat of Complexity

Justin Dobson

June 22, 2020

The Complexity of Simplicity I have been lucky enough to have some amazing commercial experiences on both sides of the…

Inside a half full metal trolley in the middle of supermarket isle

The Hidden Power of Market, Strategy & Planning in FMCG Growth

Justin Dobson

June 12, 2020

What is Market Strategy & Planning? Being a Market Strategy & Planning (MS&P) manager, controller or director can be confusing…

Two male managers looking at account manager job description

What Does an Account Manager Job Description Look Like?

Darren A. Smith

March 30, 2020

Duties & Roles of an Account Manager An Account Manager creates long-term and trusting relationships with customers. This the key…

Clear glass with coins in and a plant sprouting

How Net Revenue Management Can Boost Efficiency & Profitability

Darren A. Smith

March 6, 2020

This article will answer these questions and many more about NRM; What is revenue management process? What is NRM FMCG? What is Revenue…

Planner with multicoloured tabs on a table with pens

Sales Windows: Know When to Sell and When Not to Sell

Darren A. Smith

February 21, 2020

How to Identify Your Sales Windows An essential part of selling is identifying the weeks that you have in a…

Laptop screen showing graphs for a category presentation

Improve Your Category Presentation With the Presentation Template

Darren A. Smith

November 5, 2019

The Category Presentation Template Category Presentations for Category Managers can feel as if you are on a Powerpoint treadmill. Producing…

Metal chain with sunset streak representing supply chain

Supply Chain Management: Values, Opportunities and Trends

Daniel Nyairo

July 25, 2019

What Is Supply Chain Management, and Why Is It Important? Most of us hardly think about what it takes for…

Colourful seven-part funnel explaining the category management process

Category Management Process Funnel: 7 Simple & Practical Layers

Andy Palmer

July 17, 2019

7 Simple Ways To Understand The Category Management Process We devised the funnel to help Category Managers focus, and ‘funnel…

Cartoon policeman in circle with Category Captain written beside

Discover the Role of a Category Captain & How You Become One

Andy Palmer

July 5, 2019

What is the Role of a Category Captain? The Category Captain is a leading manufacturer or supplier within a product…