Category Management Tips

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Account manager using calculator to find margin

How to Calculate a Margin: A Key to Financial Health and Efficiency

Charles Smith

3 Oct at 2:20 pm

Essential Formulas for Calculating Margins and Markups This article will detail how to calculate a margin. However, understand this first:…

mistake written with red marker on white paper

4 Common Mistakes Account Managers Make

Darren A. Smith

26 Sep at 1:52 pm

Fix Those Mistakes With These Tips! In the dynamic world of account management, the stakes are high, and the competition…

Category Management Tools – Identify Your Category Fair Share Gap

Darren A. Smith

11 Apr at 3:11 pm

Category Management Tools – Identify Your Category Fair Share Gap Category Managers tell us that they sometimes get lost in…

Pen Portraits Bring Your Shopper to Life for the Whole Business

Darren A. Smith

25 Jan at 8:05 pm

Why bother with a Pen Portrait? Most businesses don’t. Businesses should bother because the Customer is the end game and…

Smiling female Shop worker showing thumbs up

Know Your Shopper or Expect Your Sales to Die

Darren A. Smith

May 19, 2023

Unveiling the Secret to Sales Survival Terry Leahy was famous for saying that (the title of this article) when he…

Woman using smartphone while holding shopping cart with yellow backgorund

25-Year Sales Comparison: Ranking the Top 3 UK Supermarkets

Farah Yasser Salama

May 11, 2023

A 25-year Sales Showdown of Uk’s Top Supermarkets For the past 25 years, Tesco, Sainsbury’s, and Morrisons have been leading…

Female shopper looking at item from supermarket shelf

Identifying Customer Needs, Barriers & Drivers Using this Template

Darren A. Smith

April 28, 2023

As Category Managers understanding our Customer’s Needs is imperative if we are to Succeed While thinking on customer needs, I…

Two accountants doing account planning with post-it notes

How to Do Account Planning Effectively in 10 Steps

Darren A. Smith

April 9, 2023

Account planning is about taking the ‘helicopter view’, as my old boss used to say. Taking a step back to…

EuroShop 2023 : Event Recap

Mackaina

March 29, 2023

Get a First Look at the Retail Industry’s Trade Fair with Exhibitions from all over the World! So EuroShop where…

Team working on a category strategy plan

How to Build a Category Strategy Plan That is Simple and Practical

Darren A. Smith

March 2, 2023

Discover How to Build a Category Strategy Plan in 4 Steps Category planning and category strategising can be a topic…

Mini blue houses connected by a white line

Kraljic Model – The Key to Smarter Buying

Charles Smith

September 15, 2022

Get Your Suppliers ‘Sorted’: Start Here The Kraljic Model helps businesses manage their supply chains by segmenting suppliers into classes…

Jack’s Tesco Sales

Darren A. Smith

August 19, 2022

Can Jack’s Tackle Discounters Without Cannibalising Tesco Sales? Before we talk about Jack’s tesco sales, here’s a story. On a…