Blog Articles by Making Business Matter Limited

Roger Jackson is the CEO of Shopper Intelligence. After a career in brand marketing, national account management and category in companies including Unilever, United Biscuits and Kraft, Roger built a category management consulting practice in the UK and Australia before devising and launching the Shopper Intelligence idea. The first and only syndicated “voice of the shopper” data program, it now runs in ten countries and is used to fuel more effective category management by 48 of the top 50 global consumer goods companies, as well as a collection of leading supermarket retailers. Creating a common shopper language to underpin joint planning, Shopper Intelligence provides an ongoing source of “why” metrics on the causes of behaviour, to complement Scan, Panel and Loyalty card data.